The toolset has shifted, but the hard part of design hasn't. NovusNorth shares its current thinking on AI's real impact: why strategic insight now matters more than execution, how the design-vs-product tension is dissolving, why smaller senior teams are winning, and what stays constant - keeping users at the center.

Geoff Collins, Chief Product Officer, shares how replatforming Hanover Research’s client portal became a strategic growth initiative—aligning digital experience with differentiated content and unlocking future innovation.

Introduction Hanover Research (Hanover) is a leading market research firm that delivers actionable, data driven insights and strategic guidance to academic institutions and enterprise organizations. Building on its excellence in custom research, Hanover’s vision includes expanding the accessibility of market research into new organizations and departments so that decisions from the strategic to the ...

Innovative marketing expert, David Bresnahan, shares his experience and vision in helping financial services firms apply generative AI and machine learning to compete and win in developing awareness and relationships with their target audiences.