CX CONSULTING

Elevate Client Experiences to Accelerate Growth and Loyalty.

CX CONSULTING

Elevate Client Experiences to Accelerate Growth and Loyalty.

OUR SOLUTION APPROACH

A Holistic & Disciplined Approach To Creating & Evolving Customer/Client Experiences

CUSTOMER EXPERIENCE RESEARCH

User Research

Conduct primary (qualitative) research and observe clients in context. Ramp up your teams and start to think like your customers.

Personas and Customer Journey Mapping

Develop personas, understand, and prioritize all touchpoints, including opportunities, and pain points.

Voice of the Customer Strategies

Apply latest and greatest tools, AI and approaches for gathering ongoing client feedback and to analyze data.

EXPERIENCE STRATEGY & DESIGN

Omni-Channel Experience Strategy and Enablement

Apply design thinking, service design and other techniques to create an integrated, streamlined, improved customer experience strategy and solution across channels.

Experience Design and Optimization

Define experience requirements and uncover opportunities to integrate touchpoints better served through digital channels in context of workflows.

PRODUCT MANAGEMENT, MEASUREMENT, & GOVERNANCE

CX Analytics & Performance Measurement

Define key metrics and design and implement the capture and reporting mechanisms to support ongoing measurement using AI and emerging technologies.

Operating Model and Governance

Define an ongoing model that will align the organization and ensure the CX objectives and principles will ‘stick’.

PROBLEMS WE SOLVE

Partnering with you to tackle your biggest challenges.

Poor NPS

Addressing poor customer and user experiences.

Fragmented Products

Designing integrated, streamlined client user experiences and workflows across channels.

Lagging Market Share of Digital Product

Designing industry leading client portals, platforms and user experiences.

Relevant INSiGHTS

OUR EXPERIENCE

Driving Key Business Outcomes for Our Clients

LARGE FINTECH FIRM

New Client Segmentation Model

Conducted research to define key client personas for growing and expanding business. Defined and implemented new client segmentation model that redefined segments, subsegments, and personas mapped to products and functions.

RESEARCH FIRM

Improved Data Analysis

Created strategy, defined requirements and redesigned core research product offering into new portal to improve overall customer experience and enable expansion into new products and services.

TOP WEALTH MANAGER

Redesigned Advisor Desktop

Led ideation, strategy, advisor and client user research, and created new innovative leading-edge design to provide a better end customer experience and to better equip the advisors with data driven insights and triggers for action.

Project Types/Ways We Can Engage

Customer Journey Mapping

User Research & Personas

Service Design

CX Requirements Gathering

Contextual Inquiry

Ethnographic Studies

Design Thinking Sessions

User Experience Design

Prototyping

AB Testing

Usability Testing

CX Analytics, Measurement, & Monitoring

CX Roadmap Definition

CX Operating Model Definition

Visual Design and Concepting

Change Management

FROM OUR CLIENTS

It has been such a pleasure to work with you and your team over the years. The recent work on our client personas and new segmentation model along with the strategy for a newly redesigned web presence positions us well for this new period of growth and shift to client-centricity.

CMO

FinTech Client

FROM OUR CLIENTS

It has been such a pleasure to work with you and your team over the years. The recent work on our client personas and new segmentation model along with the strategy for a newly redesigned web presence positions us well for this new period of growth and shift to client-centricity.

CMO

FinTech Client

Let’s Talk!

Trying to find your new north? Get in touch to find out how we can work together to achieve the business outcomes you need.

Let's Talk, NovusNorth

Let’s Talk!

Trying to find your new north? Get in touch to find out how we can work together to achieve the business outcomes you need.

More SOLUTIONS

NovusNorth Finanical Services

FINANCIAL SERVICES

Digital experiences and 
platforms for the financial services industry

Platform Modernization

PLATFORM MODERNIZATION

Optimize customer experience and reduce total cost of ownership

Consulting

We’re ready to help you envision and create great digital experiences that deliver your business outcomes.

Staffing

Quickly add the right talent to your digital product teams and accelerate your initiatives.