ABOUT
Hello! We’re NovusNorth
ABOUT
Hello! We’re NovusNorth
WHAT WE BELIEVE
Delivering experiences that users value will lead to greater business outcomes
Our Principles
1 /
Focus On Outcomes
Clear intentions are essential for successful business results. We collaborate closely with our clients to create specific and measurable KPIs that monitor both business outcomes and user benefits. These KPIs are an integral part of the development and product management process, and we regularly evaluate progress with each release. The analytics we gather help us make informed decisions and develop strategies for achieving successful business outcomes.
2 /
Partner With Our Clients
We’re not just doing business with you, we’re in a partnership with you. Our goal is to help your business succeed by being upfront, sincere, and truthful. If we notice that any adjustments are needed, we’ll communicate them honestly to ensure we stay focused on achieving positive results.
3 /
Be Nimble, Creative, & Objective
We are an agile and adaptable company that prioritizes your best interest. We have the ability to act quickly and make decisions independently while remaining objective and open-minded. We seek out like-minded partners who share our values to ensure that we can achieve the best possible outcomes for you. Since we don’t have to worry about meeting quarterly earnings targets, we are always available to support you.
4 /
Understand Through Research
You have to understand your customer/employee in order to help serve them best. Evidence based methods reinforced with analytics help to achieve the best results. We like to walk in a person’s shoes, see what they do, what they really need, and how and if your solution fits within their context.
5 /
Deliver Value Fast & Often
Rather than wait for large pieces of capability to be built, we’re big believers in getting value into the hands of users incrementally and frequently. This enables more rapid feedback from users and keeps users more engaged by constantly providing new value. Design & Prototype, Test, Refine, and Build & Launch.
6 /
Measure & Adjust
It’s not enough to know what you’re aiming for, so we measure results through each release. These metrics are then used to help guide prioritization for subsequent sprints. This process provides feedback on how well the experience is driving business results and enables us to incrementally course correct to maximize value.
Every business has its own unique vision, objectives, and challenges in their digital initiatives. At NovusNorth we partner with you to find your New North and achieve your business outcomes.
Dave Cowing, CEO
NovusNorth
Every business has its own unique vision, objectives, and challenges in their digital initiatives. At NovusNorth we partner with you to find your New North and achieve your business outcomes.
Dave Cowing, CEO
NovusNorth
OUR PEOPLE
















We’re a company built for curious and collaborative people
LEADERSHIP
Deep Experience in Delivering Outcomes and Value
Let’s Talk!
Trying to find your new north? Get in touch to find out how we can work together to achieve the business outcomes you need.
LATEST INSIGHT & IDEAS
Good design is about more than how a digital application works; it’s about driving meaningful outcomes. Listen in to our conversation with Bob Troyer on how design creates meaningful differentiation for product leaders, how companies are approaching it, and what tips he has for maximizing results.
By NovusNorth
Kal Kalotai Announced as NovusNorth Chief Experience Officer and Head of Design, Strengthening Innovation and Design Excellence Solutions.
By NovusNorth
Voice AI provides a new modality for delivering customer experiences. Listen in to our conversation with Jason Fields on what’s going on with Voice today, how companies are using it and what tips he has for those just getting started.
By NovusNorth
In today's rapidly evolving economic environment, it is more important than ever for large firms to think creatively about their capital budgeting strategies.
By Michelle Palomera