New York, NY — NovusNorth Consulting, Inc., a digital experience and product strategy firm specializing in complex enterprise platforms, is proud to announce the successful launch of Hanover Research’s new client portal. Developed in close collaboration with Hanover Research, a leading market research firm, the new platform marks a significant milestone in Hanover Research’s digital transformation journey—modernizing client engagement and setting the foundation for continued innovation and growth.
A Modern Platform for a Modern Vision
Hanover Research partnered with NovusNorth to bring its vision for a seamless, client-first digital experience to life. The new portal enables clients to easily access research projects, participate in professional learning, explore market benchmarking, and engage with Hanover Research’s expanding portfolio of digital offerings. By transitioning from a legacy environment to a next-generation platform, Hanover Research is now positioned to scale its digital ecosystem and deliver new value to clients over the next five years.
From Strategy to Launch
NovusNorth led product strategy, design, and implementation—combining human-centered research with rapid, iterative delivery. The project involved extensive client and stakeholder interviews, usability testing, and the development of a flexible, scalable architecture. The resulting platform integrates Strapi CMS, React, Algolia search, and Azure B2C authentication, and connects seamlessly with Hanover Research’s CRM, analytics, and research publishing systems. Built to meet WCAG accessibility standards and SOC 2 compliance, the solution delivers both performance and trust.
Driving Enterprise Impact
“Our partnership with Hanover Research demonstrates how the right combination of strategy, design, and technology can create meaningful impact across an organization,” said Dave Cowing, CEO at NovusNorth. “This platform doesn’t just modernize Hanover Research’s client experience—it unlocks the potential for new business models and deeper client engagement.”
The launch of the client portal underscores NovusNorth’s continued commitment to helping enterprise clients reimagine their digital ecosystems and deliver measurable business outcomes through strategic design and technology.
Executive Perspectives
“Hanover’s focus is on delivering powerful custom insights to our clients, and it was great to find a technical partner that brought that same approach of customization and client focus to our new client portal. NovusNorth was a reliable guide throughout the process, providing options while being very responsive and flexible,” said Geoff Collins, Chief Product Officer at Hanover Research.Innovative Features and Client Impact
The Hanover client portal initiative resulted in a robust, user-friendly platform that significantly improved client usage by nearly 70%. The new client platform introduces several innovative features:-
- A modern, client-centric user experience
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- A project status tracker for custom research projects
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- AI-powered meta-data generation for efficient content summarization and key takeaways
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- Personalized client experiences and scalable architecture for future growth
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- Seamless transition for prospective and current clients from Hanover’s public to private sites
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- With this new digital investment, the Hanover team has a robust roadmap of additional enhancements they are planning to launch including new proprietary tools, products and capabilities.
About NovusNorth
NovusNorth is a product strategy and experience innovation firm that accelerates digital transformation for financial services and education organizations. With a proven track record of delivering world-class digital experiences, NovusNorth combines structured methodology, AI-powered tools, and concierge-style service to help clients achieve growth and efficiency. To learn more about NovusNorth, visit https://novusnorth.com/.
About Hanover Research
Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association. To learn more about Hanover Research, visit https://www.hanoverresearch.com.For media inquiries, please contact:
NovusNorth:
Michelle Palomera
Chief Growth Officer
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