PRODUCT REDESIGN
Transform Complex Financial Services Digital Products and Increase Market Share
PRODUCT REDESIGN
Transform Complex Financial Services Digital Products and Increase Market Share
OUR SOLUTION APPROACH
A User-Centered Outcome-Oriented approach to relaunching your digital products.
UNDERSTAND GOALS & ALIGN YOUR TEAMS
Define Target Outcomes
Start with clear, measurable business goals and initial requirements.
Customer Centric Research & Analysis
Deeply understand & identify customer needs through research.
IDEATE, PROTOTYPE, & ARCHITECT THE EXPERIENCE
User-Centered Design
Ideate and create innovative solutions that meet and align user needs with business goals.
Modern Architecture
Determine your future forward technology approach and direction.
TEST, REFINE, & PLAN
Refine & Update With User Testing
Test design and flow with real users and refine your direction early.
Road Map & Plan
Assess and prioritize requirements and features against UX value, complexity, and business goals. Develop and executable plan that drives towards priority outcomes.
BUILD, PILOT, & LAUNCH
Detailed Design and Implementation
Design & Build with confidence using your prioritized plan, design direction, and technical architecture.
Pilot, Launch, & Measure
Execute on your phased roll-out plan and adjust using qualitative and quantitative outcome measurements.
PROBLEMS WE SOLVE
Partnering with you to tackle your biggest challenges.
Market Share Decline
Addressing poor customer and user experiences.
Fragmented Products
Streamlining overlapping or outdated functionalities.
Engagement Drop-off
Improving user retention and closure rates.
AI-Enhanced Design
Creating experiences that take advantage of new AI capabilities.
Relevant INSiGHTS
Leading digital consultancy introduces comprehensive offering to redesign, streamline and upgrade legacy digital products for enhanced CX, cost efficiency.
By NovusNorth
Good design is about more than how a digital application works; it’s about driving meaningful outcomes. Listen in to our conversation with Bob Troyer on how design creates meaningful differentiation for product leaders, how companies are approaching it, and what tips he has for maximizing results.
By NovusNorth
The start of a product initiative sets the course for success or failure. Here are 6 essential questions you must answer to create a foundation for a winning product.
By Dave Cowing
OUR EXPERIENCE
Executing, providing direction, and accelerating our client’s road maps.
INSTITUTIONAL ASSET MANAGER
New Product Concept
Created a vision prototype for business leaders to utilize in shaping and communicating the strategic vision and roadmap for their new digital business to leverage core business into new channels.
PRIVATE EQUITY FIRM
Improved Data Analysis
Redesigned data analysis process by designing new application to perform specialized data reporting that enabled the portfolio management team to scale. .
RESEARCH FIRM
Client Portal Platform Redesign
Created a vision prototype for business leaders to utilize in shaping and communicating the strategic vision and roadmap for their new digital business to leverage core business into new channels.
TOP WEALTH MANAGER
Redesigned Advisor Workstation
Led ideation, strategy, advisor and client user research, and created new innovative leading-edge design to provide a better end customer experience and to better equip the advisors with data driven insights and triggers for action.
Project Types/Ways We Can Engage
Product Ideation
Innovation Sprints
Mobile First Strategy
Requirements Gathering
User Research & Insights
Contextual Inquiry
Ethnographic Studies
Rapid Application Design Sprints
Prototyping
AB Testing
Modern Architecture Definition
Roadmap Definition
Experience Design and UX
Visual Design and Concepting
Service Design
Usability Testing
FROM OUR CLIENTS
I have worked with the NovusNorth team over the past several years. They have been a great partner, and are experts in design and experience innovation.
Rich Cancro – CEO
Advisor Engine
FROM OUR CLIENTS
I have worked with the NovusNorth team over the past several years. They have been a great partner, and are experts in design and experience innovation.
Rich Cancro – CEO
Advisor Engine
Let’s Talk!
Trying to find your new north? Get in touch to find out how we can work together to achieve the business outcomes you need.
Let’s Talk!
Trying to find your new north? Get in touch to find out how we can work together to achieve the business outcomes you need.
