Please provide the information below so that we can send you your results as well as the aggregated analysis later in the year.
Overall plan and approach for the product. This provides the North star for an effort and a basis upon which decisions are made. Getting this right and communicated is critical to achieving success.
We have a clear vision for our product that articulates the value for our clients and defines specific metrics for our business, that’s well understood and agreed to across our organization.
We have a roadmap that ties the value that we will deliver to our clients and the problems it will solve for them over time.
Our culture supports the ability of our teams to quickly and easily adjust our plan and budget based on customer and market feedback.
Understanding and keeping up with your market and your customer is critical. Having processes in place to understand and continually stay close to what’s going on can put you ahead of the competition.
Our market is not too competitive and we see few if any disruptive new entrants.
We regularly conduct market research to understand the latest trends with our competitors, changes in buying appetite, and new needs/expectations from the market.
We always conduct primary user research to understand the needs of our target user base, the pain points they have and the tasks they're trying to accomplish and incorporate it into our product planning and execution. We always include users in the process of defining new products and features prior to developing a solution.
A resilient product is only as good as your ability to bring it to market. From your brand to all of your marketing and sales channels, a nimble product requires the ability to quickly adjust your messaging and go to market approach to match.
We have a durable brand that's been around and can weather market volatility. It appears strong, desirable and good value in challenging markets.
Our brand is extensible across products and client problems - it's not linked to a single product. It's also extensible to adjacent markets.
We can easily and quickly update and diseminate new messaging across our sales and market channels.
Leading product design teams have built out design infrastructure that enables them to design excellent interfaces consistently while delivering high quality in shorter timeframes.
We have a robust user experience architecture (information architecture, interaction design, …) that's easily extended or refactored in response to new needs.
The look and feel of our product appears modern/up-to-date and represents our business and brand well, and considers both accessibility and diversity, equity, and inclusion(DEI).
We have a design system that defines visual styles, user interface elements, how these elements fit together and how common interactions work. This is used as a starting point and guide by all of our design teams and has resulted in consistent user interfaces across all of our products.
A digital product must be built on a solid and flexible technical architecture. The architecture and code can either be an enabler of a resilient product or a significant roadblock.
Our product is built on a modern technical architecture. The technologies are well supported and used in other large-scale products. There is a significant pool of talent in the market for the technologies we're using and technologists desire to learn them.
It's easy and quick to add functionality and make changes to our product's code.
We have a common code base across products of reusable components and common templates. These components and templates speed up our time to market and enable improved reliability and support the common look/feel of the design system.
Behind execution are both the services and processes that ensure rapid product delivery as well as iterative feedback loops on what’s working and what’s not.
We have a strong system to communicate our design standards, to educate our team members on its usage, and to ensure user interface designs adhere to and utilize the design system.
We have a strong system to communicate our front-end technology standards, to educate our team members on the component library, and to ensure interfaces are coded to our technology standards and utilize the component library.
We are able to rapidly act on changing customer or market needs, and able to adjust within weeks to implement new features/products.
As the bookend to vision, you must be able to measure your progress to your goals. Instrumenting your product (and processes) to sense how you’re performing and openly sharing that information creates an organization that can make decisions quickly based on what’s happening in the market.
We measure how users utilize our product, including where they spend time and where they get stuck. We utilize this data in our product prioritization and strategy processes.
We measure how our product is performing against business goals in near real time with availability for all stakeholders.
We measure how our product is performing against user goals in near real time with availability for all stakeholders.
